In my previous post (long ago), I discussed Google Ranking Factors. Today I wanted to share some tips for Keyword Research. Keyword Research is very important for the success of your website. Carefully selected keywords can bring thousands of visitors to your website while poor selection can eat you up by means of cost but will attract only a few visitors. Remember, visitors are your revenue. More visitors simply result in more revenue.
I have used around a dozen Keyword Research tools both free
as well as paid. However the best one I have found is Google keyword Tool. It is very accurate and free to use. However you need some experience to better understand how to use it. Just spend more and more time to experiment different ideas for a keyword and you will see your desired results coming up. A quick short tip is to use MS Word’s Thesaurus facility. Write your word and then hit Shift+F7 after highlight it and it will give you alternative words with similar meaning. Try those words in Google Keyword Tool and you can get lots of new keywords to target for your website.
Long Tail Keywords
It is a common problem that most of Pakistani webmasters don’t understand how to use Keyword Research Tools. For instance, when they do search on keyword “Gadget” they think about targeting high traffic keywords like “cool gadgets”, “tech gadgets”, “electronic gadgets” etc. Hence they fall down because they face immense completion on these keywords. Even if they can achieve first page position on such tough keywords, they won’t get much traffic. So what they did wrong?
First of all, understand that monthly searches referred in google keyword tool are not actual traffic on that keyword. It is an accumulated sum of keywords that include this keyword. For instance, google shows monthly searches for “tech gadgets” as 135K. It sounds like more than 4,000 searches per day. However it is not correct. Google includes searches of “best tech gadgets”, “hi tech gadgets”, “electronic tech gadgets” etc in this keyword. Hence 135K represents monthly searches of all keywords having “tech gadgets” as a part of it. People searching on “tech gadgets” exactly wouldn’t be much more than 200 searches per day. Hence targeting this keyword will result in tough competition and low return.
So what should we do to get lower completion and higher return? Focus more on Long Tail Keywords than short one or two word keyword. In our example, “spy gadgets for the evil genius” is a long tail keyword. Even you can try to target “cool gadgets for men” instead of “cool gadgets” And target “tech gadgets 2009” instead of “tech gadgets” and vice versa. You might have noticed a lower search volume for these keywords but they will not be tough in completion and with a quality content page, you can easily get ranking in top 5 positions which will result in traffic more quickly coming to your website than if you have targeted some high competition keyword.
I have used around a dozen Keyword Research tools both free
as well as paid. However the best one I have found is Google keyword Tool. It is very accurate and free to use. However you need some experience to better understand how to use it. Just spend more and more time to experiment different ideas for a keyword and you will see your desired results coming up. A quick short tip is to use MS Word’s Thesaurus facility. Write your word and then hit Shift+F7 after highlight it and it will give you alternative words with similar meaning. Try those words in Google Keyword Tool and you can get lots of new keywords to target for your website.Long Tail Keywords
It is a common problem that most of Pakistani webmasters don’t understand how to use Keyword Research Tools. For instance, when they do search on keyword “Gadget” they think about targeting high traffic keywords like “cool gadgets”, “tech gadgets”, “electronic gadgets” etc. Hence they fall down because they face immense completion on these keywords. Even if they can achieve first page position on such tough keywords, they won’t get much traffic. So what they did wrong?
First of all, understand that monthly searches referred in google keyword tool are not actual traffic on that keyword. It is an accumulated sum of keywords that include this keyword. For instance, google shows monthly searches for “tech gadgets” as 135K. It sounds like more than 4,000 searches per day. However it is not correct. Google includes searches of “best tech gadgets”, “hi tech gadgets”, “electronic tech gadgets” etc in this keyword. Hence 135K represents monthly searches of all keywords having “tech gadgets” as a part of it. People searching on “tech gadgets” exactly wouldn’t be much more than 200 searches per day. Hence targeting this keyword will result in tough competition and low return.
So what should we do to get lower completion and higher return? Focus more on Long Tail Keywords than short one or two word keyword. In our example, “spy gadgets for the evil genius” is a long tail keyword. Even you can try to target “cool gadgets for men” instead of “cool gadgets” And target “tech gadgets 2009” instead of “tech gadgets” and vice versa. You might have noticed a lower search volume for these keywords but they will not be tough in completion and with a quality content page, you can easily get ranking in top 5 positions which will result in traffic more quickly coming to your website than if you have targeted some high competition keyword.
Very Nice Blog..............